About Us

Wiland Direct is a cooperative database that partners with catalogers and list professionals to create the most innovative models in the industry. Phil Wiland founded Wiland Direct in December 2004, after spending 30 successful years in the direct marketing business.

Letter From Phil Wiland, President and CEO

• Help our Members achieve their profit and growth objectives;
• Provide our Members excellent service and produce superior response on high volume.

This is more than just talk. We deliver. We publish a scorecard that factually compares Member results to average list performance. Nearly 8 out of 10 names from Wiland Direct proprietary models performed in the top half of all outside lists. The modeling techniques I’ve developed over the past thirty years have shown outstanding results in all of the major markets. Our Members are gaining new customers they would not have otherwise found. They are also improving their bottom line using our customer models.

We are also committed to the philosophy, "What is good for our Members is good for us." Being the best is not one-dimensional. It requires excellence in every aspect of our business. Fundamentally, this is a matter of dedication. Wiland Direct is dedicated to putting Member interests first and building a team of professionals who share that dedication. The core of our team has been with me for many years, and most of our newer team members have substantial experience in direct marketing. Together we share one vision: to help our Members be more successful.

Sincerely,

Phil Wiland, President, C.E.O