Wiland Direct :: Products and Services

Products and Services

Wiland Direct is pleased to offer a full range of customer and prospect solutions:

		Prospect Solutions
		Comprehensive Response Models		Retail & Etail Models
		Market Response Models		Affinity Modeling Series:
		Enterprise Response Models		· Super Multi
		List Affinity Models		· Big Winner
		Product Affinity Models		· Expanded Growth
		Netfile Optimization		· Deep Dive
		Best Customer Models		Accumulating Now Response Model
		Selective Suppression		Industry Response Models

		Customer Solutions
		Reactivation		Contact Frequency Models
		Cross-Title		Custom Rank & Score

The development of our models are based on your financial metrics and it's up to you to choose how aggressive or safe to mail.

Wiland Direct Members can also take advantage of:

Net Name Arrangement
Matchback Service

Innovative Approach

We have been innovators in direct marketing technology since 1971. Our technology team created the first merge/purge system that utilized artificial intelligence... a system that ran in production for over 20 years, processing a multi-billion piece mail stream annually for over 500 clients. We created the first postal presort technology, literally enabling the presort discounts that our industry enjoys today. And much more.

Now, we are a cooperative database focused on bringing innovation and superior technology to the cooperative database arena. We aim to improve Member profit margin and produce growth by acquiring new customers at a rate higher than the rate of customer attrition. We accomplish this by utilizing a unique blend of industry experience and cutting-edge technology. Our next generation software incorporates the following techniques into our modeling environment:

Unique Data Mapping - finds successful universes others miss
Model Tuning - improves model stability and longevity
Time Zero - our database remembers itself at all past points in time

Request pricing and/or additional information...