Catalog & Retail Solutions

Wiland Direct houses the largest transactional database of its kind, used by more than 2,200 of the nation's top catalogers, retailers, publishers, and nonprofit organizations to affordably acquire new customers, profitably reactivate lapsed buyers, and maximize housefile performance.

With over 235 million unique consumer records and billions of actual transactions in the Wiland database, we know the transactional behaviors of virtually every direct responsive adult in the U.S. This depth and breadth of data, combined with innovative modeling techniques, has helped us produce unprecedented results for consumer retailers. Wiland Direct prospect names have performed in the top half of all outside lists in almost 90% of all campaigns, and our success rate in increasing profit from housefile marketing efforts is nearly 100%.