With the niche nature of our titles, I'm skeptical of those who claim to be able to find us new names, but your models have been absolutely stunning."
—Wiland Direct Participant
Wiland Direct houses the largest transactional marketing database of its kind in the country. With 235 million unique consumer records and over 2,200 participating catalog/online merchants, retailers, publishers, and nonprofit/fundraising organizations, we know the transactional behaviors of virtually every adult in the U.S.
This depth and breadth of data, combined with our powerful analytic techniques, has helped us produce unprecedented results for clients. Wiland Direct acquisition names have performed in the top half of all sources in almost 90% of all campaigns, and our success rate with customer and housefile marketing efforts is nearly 100%.
Using our massive database and innovative analytic techniques, we help...
...Multichannel Retailers to affordably acquire new customers, profitably reactivate lapsed buyers, and maximize customer and housefile profit. The Wiland Direct database includes purchase transactions for the majority of U.S. households.
...Publishers to affordably acquire new subscribers, reactivate expires, and convert cross-title and other housefile names into subscribers. The Wiland database includes subscription activity for over 85 million individuals.
...Fundraisers to affordably acquire new donors and maximize donations from past and existing contributors. The Wiland database includes almost a billion donation transactions from charitable and political causes.
There is no cost to join the Wiland Direct database; no cost for us to load and convert data; no cost for us to build sophisticated custom models; and no cost for detailed model reports and marketing consultation. Clients pay only a low CPM for the output selected from models.
When you're ready to test, the steps to get started are straightforward and simple. We invite you to contact us to learn more about how you can leverage the power of the country's most comprehensive transactional database. We are ready to serve you and would be happy to answer any questions.