Publishing Solutions

Wiland Direct has the country's largest transactional database for publishers. With transactional data on more than 245 million Americans, including over 85 million individuals with recent subscription activity, Wiland Direct helps publishers to affordably acquire new subscribers, reactivate lapsed subscribers, and profitably convert cross-title and other housefile names into subscribers.

The Wiland Direct database includes the majority of U.S. magazine subscriptions. Participation by more than 2,000 publications, multichannel consumer retailers, and nonprofit organizations, gives us insight into the transactional behaviors of virtually every adult in the U.S. This depth and breadth of data—combined with our powerful modeling techniques—has helped us produce unprecedented results for publishing companies.

Wiland prospect names have performed in the top half of all outside lists in almost 90% of all circulation promotion campaigns, and our success rate with expire reactivation is nearly 100%.