Solution Spotlight: Wiland Integrated Performance Series

Geared toward companies and organizations looking for a simplified approach to identifying large volumes of the very best prospect names available, the Wiland Integrated Performance Series includes several powerful modeling solutions to help you quickly—and affordably—grow your customer, subscriber, or donor file..

These solutions utilize custom algorithms that assign a composite score to each consumer on the database based on ranking across multiple client-customized models, revealing an integrated universe of the most responsive names for your campaign.

Available solutions include:

• Universal Performance – Perfect for higher-volume mailers, Wiland Direct builds a series of powerful models, which are brought together to identify a single universe of the very best prospect names for your acquisition efforts. Models are weighted by predicted performance, and consumers are given a single rank based on scoring across all models—simplifying the ordering process and resulting in large, high-performing segments that are easy to test and read.
• Dynamic Interaction – With this approach, we score consumers on the database using two models and make selections based on the intersection of model segments. This popular selection methodology produces excellent results by enabling marketers to target their ideal audience based on two separate dependencies, such as product/ content/cause affinity and likelihood to purchase/subscribe/donate.
• Incremental Depth – For organizations already mailing large volumes from multiple Wiland models, we will rank consumers based on scoring across all models, enabling you to target incremental names that are likely to perform well. Ideal as a “best of the rest” approach to supplement your already successful Wiland models, this solution requires integration of at least three models beyond those being used extensively.

To learn more about the Wiland Integrated Performance Series and how your company or organization may benefit, we encourage you to contact your Member Services representative directly or Contact Us.